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Global Shrimp Council Update and Outreach Meeting

Scope /

Interested in the "Global Shrimp – Happy Protein" marketing campaign? This open session, led by the National Fisheries Institute, welcomes both current and prospective members of the Global Shrimp Council. You’ll hear from campaign strategist Miguel Barcenas and Hopscotch about the current campaign and the role of influencers, gain perspectives from a panel of GSC members on why they joined and why they believe you should join, and engage with the Council’s founders on what membership involves and what’s next. With a dedicated moderator guiding the discussion and fielding audience questions, this is your chance to connect and learn more about becoming part of this growing initiative. The Global Shrimp Forum Foundation sponsors this session.

Opaque Global Shrimp Forum logo to use as speaker photo placeholder
Logo of National Fisheries Institute
Brandon Phillips
Vice President of External Affairs and Councils
Program /
13:00-13:05
Opening Remarks

Delivered by Brandon Phillips, Vice President of External Affairs and Councils, National Fisheries Institute

13:05-13:20
Happy Protein—Global Shrimp: The Campaign

Presented by Miguel Barcenas, Strategy and Marketing Consultant, Global Shrimp Council

13:20-13:35
The Power of Influencers

Presented by Thomas Fournier, Digital and AI Innovation Officer, Hopscotch Season
 

13:35-13:50
Fireside Chat: Effectiveness of Campaign

Panelists:

Miguel Barcenas, Strategy and Marketing Consultant, Global Shrimp Council

Thomas Fournier, Digital and AI Innovation Officer, Hopscotch Season

Moderator TBA
 

13:50-14:15
Members Panel Discussion: Why We Joined GSC and Why You Should Join, Too

Panelists:

Aris Utama, Director—Head of Sales & Marketing, Bumi Menara Internusa

Hassan Skøien, Senior Director, Strategic Marketing & Technology, Cargil Aqua Nutrition

Thomas Jacob, CEO, Blue Sea Products

Other panelists and moderator TBA
 

14:15-14:25
Global Shrimp Council Membership: Costs and Benefits

Presented by Gabriel Luna, Co-Founder and Co-Chair, Global Shrimp Council

14:25-14:45
Ask the Founders

Panelists:

Gabriel Luna, Co-Founder and Co-Chair, Global Shrimp Council

David Castro, Co-Founder and Co-Chair, Global Shrimp Council

Moderator TBA
 

14:45
Closing Remarks

Delivered by Brandon Phillips, Vice President of External Affairs and Councils, National Fisheries Institute

Speakers /