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Industry and Markets: Vietnam, Mexico and Brazil

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Scope /

In the morning plenary, we saw how Vietnam’s shrimp production and exports are facing significant pressure. In this follow-up session, we’ll take a deeper look at what’s happening on the ground and how different countries are navigating today’s challenges.

We begin in Vietnam, with an in-depth conversation with the CEO of Viet Uc and a senior colleague. As Vietnam’s leading integrated shrimp company, Viet Uc is at the heart of the industry’s transformation. We’ll explore the current issues impacting the sector—ranging from rising costs and disease pressure to reduced farmer engagement and global market uncertainty. Viet Uc will share how they aim to contribute to solutions and how they view the short- and long-term future for Vietnamese shrimp production.

From there, we move to Brazil and Mexico, two countries that contrast sharply with Vietnam in that their industries are built around strong domestic demand rather than exports.

We’ll start with presentations from senior executives of ADM and Cargill, both of whom have significant positions in the shrimp feed markets in Brazil and Mexico. They will provide a strategic industry overview, analyzing the value chain, and identifying strengths, weaknesses, opportunities, and threats to the future development of shrimp farming in their respective markets.

Following these presentations, experts on consumer markets in Brazil and Mexico will join the conversation to share insights into local shrimp consumption patterns—what products are popular, how the domestic market is structured, and what potential there may be for future growth, both at home and abroad.

Together, the panel will explore how Brazil and Mexico are building resilient, locally anchored shrimp industries—and what lessons their experience offers for the global sector.

Chairpersons /
Guo Fuci, PhD
MSD Animal Health
Guo Fuci, PhD
Site Lead, Associate Director
Dr. Guo is an accomplished aquaculturist and parasitologist with expertise in fish health, drug discovery, and aqua farm care solutions. He received his Bachelor of Marine Aquaculture in China, a Masters of Science in Singapore, and a Ph.D. on Fish Health in Canada. His career started as a technical...
Lukas Manomaitis
Logo of U.S. Soybean Export Council
Lukas Manomaitis
Technical Director – Aquaculture
Lukas Manomaitis is the Managing Director of Seafood Consulting Associates and has worked professionally in the aquaculture industry since 1995. His primary client is the U.S. Soybean Export Council (USSEC) where he has worked for almost 25 years to promote the use of U.S. Soy products in...
Program /
11:15-11:20
Opening

Delivered by:

Fuci Guo, Site Lead, Associate Director, MSD Animal Health

Lukas Manomaitis, Technical Director – Aquaculture, U.S. Soybean Export Council

11:15-11:35
State of the Mexican Shrimp Industry

Presented by Andres Marriot, Latam North Strategic Marketing & Technology Director, Cargill Animal Nutrition & Health

11:35-11:55
State of the Brazilian Shrimp Industry

Presented by Pierre-Joseph Paoli, President for Growth and Commercial Excellence, ADM Animal Nutrition

11:55-12:30
Panel discussion: State of the Industry and Consumer Markets in Mexico and Brazil

Panelists:

Andres Marriot, Latam North Strategic Marketing & Technology Director, Cargill Animal Nutrition & Health

Pierre-Joseph Paoli, President for Growth and Commercial Excellence, ADM Animal Nutrition

David Castro, Director General, Manta Bay

Other TBA

Moderated by Lukas Manomaitis, Technical Director – Aquaculture, U.S. Soybean Export Council

12:30
Closing remarks

Delivered by:

Fuci Guo, Site Lead, Associate Director, MSD Animal Health

Lukas Manomaitis, Technical Director – Aquaculture, U.S. Soybean Export Council