Willem de Bruijn is an international commercial and marketing executive with extensive leadership experience across global consumer goods, food and beverages, and, over the past five years, the Aquaculture Stewardship Council (ASC). He has a strong track record in growth strategy, brand building (including Milka, Oreo, Toblerone, Douwe Egberts, Nivea, Bahlsen and ASC), innovation, portfolio transformation and sustainability.
As Chief Commercial Officer at ASC, Willem leads the global commercial agenda across markets, marketing, communications and business development, driving commercial growth and strengthening the ASC brand. With decades of experience in markets where brands compete with private labels, he brings deep expertise in brand and portfolio strategy, combining strategic insight with pragmatic execution and a consumer-centric, sustainability-focused perspective.
