Victoria is Senior Procurement Category Manager for Fish & Seafood at HelloFresh SE, where she lead sourcing across the salmon and shrimp categories. Based in Amsterdam, she combines a commercial approach with a practical focus on supply continuity, supplier partnerships, and building resilient sourcing strategies across international markets.
With more than six years of procurement and supply-chain experience, Victoria has worked across a broad range of food categories and European markets. In her current role, she has led multi-origin shrimp sourcing initiatives, introduced new supplier options during periods of constrained availability, and helped establish packed-at-source programmes that support both efficiency and quality.
Victoria brings a buyer’s perspective to the evolving European shrimp market: how consumer expectations, value, availability, and responsible sourcing can be brought together to create lasting demand.
