Lars Sievers

Lars Sievers is Country Manager at Cooke Europe. He is an experienced seafood industry professional with extensive expertise across the European retail market, having managed and developed both private label and branded businesses with a strong focus on frozen fish and seafood. Drawing on many years of market experience, Lars builds strategic partnerships across the value chain and works closely with industry stakeholders and retail partners to develop customer-focused solutions that support category growth, innovation, and long-term value creation.