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Industry and Markets: A Deep Dive into China's Shrimp Market and Consumption Patterns

Chinese seafood market
Scope /

Building on last year’s deep dive, this session will once again put the spotlight on China—the world’s largest consumer market for shrimp. With representatives from OIGC, Huaxin, and ExportQuilsa, the discussion will explore current market conditions as well as the structural trends shaping China’s long-term outlook.

Moderated by well-known GSF speakers Fuci Guo and Fang Qing, the session will offer valuable perspectives on how demand, supply, and consumer behavior in China are evolving. Participants can expect to leave with a sharper understanding of the opportunities and challenges in this crucial market, and what its trajectory means for the global shrimp industry.

Chairpersons /
Guo Fuci, PhD
MSD Animal Health
Guo Fuci, PhD
Site Lead, Associate Director
Dr. Guo is an accomplished aquaculturist and parasitologist with expertise in fish health, drug discovery, and aqua farm care solutions. He received his Bachelor of Marine Aquaculture in China, a Masters of Science in Singapore, and a Ph.D. on Fish Health in Canada. His career started as a technical...
Fang Qing
Fang Qing
Independent Consultant
Fang Qing (方清) graduated from the Ocean University of China with a major in Marine Ecology and has been involved in Chinese fisheries and aquaculture since 2008. Fang Qing previously worked at the China Aquatic Products Processing and Marketing Alliance (CAPPMA), where he was responsible for...
Program /
14:00-14:05
Opening and Production Update

Delivered by:

Guo Fuci (PhD), Site Lead – Associate Director, MSD Animal Health

Fang Qing, Independent Consultant

14:05-14:20
Trends and Choice Transformation of Imported Seafood Products in China

Presented by Kavan Li, Head of Global Aquatic Business, Optimize Integration Group

14:20-14:35
Seafood Protein Distribution Channels in China: Selection Criteria and Characteristics

Presented by Louis Zhou, CEO, Huaxin Food Group

14:35-15:05
Panel Discussion

Panelists:

Kavan Li, Head of Global Aquatic Business, Optimize Integration Group

Louis Zhou, CEO, Huaxin Food Group

Zhu Hengpeng, CEO, Exportquilsa

Moderated by Fang Qing, Independent Consultant

15:05-15:15
Audience Q&A

Experts:

Kavan Li, Head of Global Aquatic Business, Optimize Integration Group

Louis Zhou, CEO, Huaxin Food Group

Zhu Hengpeng, CEO, Exportquilsa

Moderated by Fang Qing, Independent Consultant

15:15
Closing Remarks

Delivered by Guo Fuci (PhD), Site Lead – Associate Director, MSD Animal Health