Mr. Ton That De is a core member of the Board of Directors and the Chief Executive Officer of Viet Uc Seafood Group, a leading enterprise in shrimp breeding and production in Vietnam. He is driving the company’s strategic direction and rapid business growth through a vertically integrated shrimp value chain model and global expansion. Under his leadership, Viet Uc brings advanced products and services to both farmers and consumers. His vision is to position Vietnam as a global leader in clean and sustainable shrimp production.
With over 25 years of experience in executive management and strategic development across the FMCG, F&B, and agriculture sectors, Mr. Ton That De has held senior leadership roles at top multinational and local corporations, including Unilever, Coca-Cola, Masan Consumer Corporation, and Nova Consumer Group. In these roles, he played a key part in developing business strategies, designing innovative business models—particularly the Farm-to-Table model—building organizational structures, and optimizing operations. His leadership has consistently driven strong revenue and profit growth while delivering value to customers and contributing to long-term business success.
