Allan Cooper is the Director of Strategy, Marketing & Value Creation at Vitapro, a leading provider of nutritional and technological solutions for aquaculture in Latin America. He holds an MBA from Northwestern University – Kellogg School of Management and brings over 14 years of international experience in the food industry, with deep expertise in agribusiness and aquaculture.
Before joining Vitapro in 2020, Allan led Peru’s largest integrated shrimp producer and exporter, gaining a comprehensive understanding of the aquaculture value chain and global market dynamics. At Vitapro, he is responsible for driving the company’s corporate strategy and marketing efforts, with a focus on sustainable growth, customer-centric innovation, and competitive differentiation across the region.
Vitapro’s flagship brand, Nicovita, is a regional leader in shrimp feed, with prescence in seven Latin American countries. Allan plays a key role in expanding the brand’s impact and reach, while also advancing the company’s sustainability agenda and commitment to its purpose: nourishing the future by transforming aquaculture.
A recognized voice in the industry, Allan has served as a speaker and panelist at global aquaculture and food forums, where he shares perspectives on strategy, innovation, and responsible growth in the sector.
