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Market and Retail Outlook

ASC shrimp on the table
Scope /
Due to the nature of localised production of species and the demand from both western and Asian consuming markets, seafood is one of the most globally traded food commodities. The growth in seafood trade value over the last decade has been particularly driven by high-value farmed species, such as warm water shrimp, into Europe, the US and China. Only Japan is showing decreased imports (both in volume and value).

The fact that the market demand for shrimp is so dispersed and global in nature is a huge opportunity. This is the catalyzer for further growth of shrimp production; while it was at 3 M tonnes in 2015, experts expect it to pass the 5 M mark in 2022. It however also raises challenges. In addition to the cyclical nature of the industry and volatility of prices, the various key importing markets and buyers articulate expanding expectations on e.g. provenance and traceability, feed, (certified) environmental sustainability and social responsibility.

In the seminar session, we will take a market perspective and look into various pressure points impacting shrimp trade and production. We will look at the latest import data and changing trade patterns. We will explore macro-economic trends and look into retail trends and how this is impacting shrimp consumption patterns.

We will zoom in by having well-known retailers and brands from across the globe talking about their expectations for sourcing shrimp now and into the future. We also hear from innovative initiatives which are taken in the shrimp industry today to be ahead of the game in meeting market expectations. The session will close with a moderated panel to discuss what is needed for solutions to scale?
Gerhard Zurlutter
Chairperson / Gerhard Zurlutter

Gerhard has been active in the fish and seafood industry in a variety of sourcing positions for more than 35 years. His direct involvement with the Shrimp Industry started in 2001 when he became directly involved in the establishment of the first mangrove reforestation project with extensive shrimp farming in Ngoc Hien, Ca Mau Province — the first of its kind globally — that was certified "organic" by Naturland in 2003 and has been operating successfully ever since.

After having graduated in European Business Studies, he joined Unilever in 1986 and served in a number of positions in Germany and the UK related to the global sourcing and local marketing of fish and seafood until his move to Switzerland in 2000. There, he assumed the responsibilities of Frozen Fish & Seafood Buyer at Bell AG, a member of the Swiss Coop Group. From 2003 onwards, he served as Buyer for Frozen Food directly for Coop, who delegated him from 2005 to 2010 as Division Manager Food, Near Food & Stationary to their subsidiary Eurogroup Far East Ltd in Hong Kong. Following this time, in Asia, he resumed his duties as Buyer for Frozen Food at Coop with responsibility for a wide scope of frozen products and, since 2018, as Head of Projects and Overseas Buying for Frozen Products.

Since his retirement from Coop at the end of February 2022, he has used his accumulated sourcing expertise to advise interested companies on how to implement direct sourcing at the origin in overseas supply markets.

Program /
Overseeing the global market for warm water shrimp

An overview is given of key geographic markets consuming shrimp (North America/US, North-western Europe, Southern Europe, China and Japan) and recent trends in these markets. Insight will be given on the importance of various sales channels (retail, online, food service etc) and in recent changes in trade patterns (buying markets and countries of origin).

Speaker: Ragnar Nystøyl, Chief Analyst, Kontali

How is the macroeconomic situation affecting consumer purchasing power

At a macroeconomic level, we are noticing uncertainty that is likely impacting households and their spending decisions. Consumer spending is what households spend to fulfil everyday needs; food is a key part of this. What may be the consequences of macroeconomic trends for shrimp consumption which is a high value species?

Speaker: Jan Lambregts, Head of RaboResearch Global Economics & Markets, Rabobank

Panel and Pitch

What do leading retailers and brand from the various key geographic markets require in their sourcing for seafood? In addition to product qualifications, what is required e.g on sustainability, feed, social issues and GHG emissions. And what do they expect that is key for warm water shrimp towards 2030?


Estelle Brennan, Group Shellfish CSR Lead, Labeyrie Group

Claus Andersen Norup, Head of Frozen Fish, I. Schroeder KG.

Hua Yu, Senior Category Manager – Seafood,

Moderated by: Gerhard Zurlutter

Coffee Break
An eye on consumer trends, product development and how retailers are responding to these

2021 was a year of ongoing disruption and adaptation for the food and consumer goods industry witnessing economic challenges and supply chain disruptions, along with consumer confidence and behavioural changes. What changed with consumers in different geographic key markets relevant for farmed shrimp? And what are the implications?


Solenne Arnal, Responsible Sourcing Project Coordinator – Seafood Products, and Maxime Engler, Shrimp and Shellfish Procurement, Prosol Group

Pitches and Panel: Selected initiatives working to deliver on key markets trends such as feed ingredients, traceability, social issues and GHG emissions


Michel van Spankeren, Business Development Manager, Protix (Feed)

Nathan Droesch, Senior Manager Business Development, fTrace (Traceability)

Teresa Fernandez, Aquaculture and Fisheries Manager, Hilton Foods (Social)

Vidar Gundersen, Global Sustainability Director, BioMar (GHG)

Moderated by: Gerhard Zurlutter

Retail: What is needed to drive scale


Maxime Engler, Shrimp and Shellfish Procurement, Prosol Group

Estelle Brennan, Group Shellfish CSR Lead, Labeyrie Group

Claus Andersen Norup, Head of Frozen Fish, I. Schroeder KG.

Moderated by: Gerhard Zurlutter

Speakers /