Reimagining Shrimp Demand in the EU Marketplace

Scope /

Trade statistics indicate that demand for farmed shrimp in European markets grew steadily throughout 2025, both in volume and value. While demand appears to be softening in Q1 2026, Europe remains an attractive target market for producers given the current geopolitical landscape. But what are the key trends shaping seafood and shrimp sales across Europe's diverse markets? And how does shrimp compete with other protein categories?

In this plenary session, we will reimagine the European market opportunity.

The session's Chair, Katherine Bryar, Head of Strategic Partnerships at Aqua-Spark, and Co-chair, Barbara Janker, Commercial Director Europe & Asia-Pacific at ASC, will open the session by outlining the European import landscape and examining the performance of key sales channels and market segments.

Ananda Roy, Senior Vice President and Industry Advisor, Consumer Goods, at Circana, a leading market intelligence company, will provide a Key Note presenting insights from retail scanning data, exploring emerging market and product trends while highlighting the key similarities and differences across markets.

Mr. Roy will then take a deeper dive into French and German consumer behaviour, using these markets as leading examples of different market clusters within the EU. He will share findings from exclusive shopper studies commissioned by the Global Shrimp Forum Foundation.

Four category champions from the German and French markets — Ms. Victoria Radford, Senior Category Manager at HelloFresh; Mr. Stéphane Jackiw, Deputy General Manager of UNIMA; Mr. Volker Loock, Fish & Seafood Procurement Manager at Costa Meeresspezialitäten; and Mr. Lars Sievers, DACH Country Manager for Cooke Europe — will respond to the insights presented on the market penetration of shrimp in France and Germany. What are the perceived barriers, triggers and drivers? And where lie the opportunities for growth?

The third and final part of Mr. Roy’s presentation will explore how retailers’ strategies shape the space for shrimp, how assortment and product innovation matter, and how sustainability can enable growth in the EU market.

Again, our four panellists will reflect on Circana’s findings and provide additional context and insights. We will dive deeper into the opportunities the panellists see for the coming years, exploring what retailers and brands expect from suppliers in order to meet future consumer expectations.

Join this session to gain a deeper understanding of consumer purchasing behavior across Europe's key shrimp markets. Discover where growth opportunities lie, how shrimp is positioned against competing proteins, and how producers can better align their offerings with evolving market demand.

Chairpersons /

Katherine Bryar

Director of Strategic Partnerships

From a dairy farming family in Australia to spending decades engaged with farming improvement initiatives and strategic communications, Katherine has worked with eggs, dairy, and seafood across the world. She has led several science-based educational communication campaigns, including the multi...

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Barbara Janker

Commercial Director Europe & APAC

Barbara Janker currently holds the position as Commercial Director Europe & Asia-Pacific at the Aquaculture Stewardship Council (ASC) after having worked in several roles both in the market development department as well as the marketing & communications team since her start at ASC in 2015. Born in...

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Program /

16:00-16:10

Opening

Delivered by:
Katherine Bryar, Director of Strategic Partnerships, Aqua Spark
Barbara Janker, Commercial Director Europe & APAC, Aquaculture Stewardship Council

16:10-16:30

Reimagining Shrimp Demand in the EU Marketplace, Part 1: Opportunities to Grow Demand

Presented by Ananda Roy, Senior Vice President & Industry Advisor, Circana

16:30-16:40

Reimagining Shrimp Demand in the EU Marketplace, Part 2: Enabling Insights — France, Germany

Presented by Ananda Roy, Senior Vice President & Industry Advisor, Circana

16:40-16:50

Panel Discussion: Enabling Insights

Panelists:
Victoria Radford, Senior Category Manager, HelloFresh
Stéphane Jackiw, Deputy General Manager, UNIMA Distribution
Volker Loock, Head of Procurement, COSTA Meeresspezialitäten
Lars Sievers, Country Manager DACH, Cooke Europe

Moderated by Barbara Janker, Commercial Director Europe & APAC, Aquaculture Stewardship Council

16:50-17:00

Reimagining Shrimp Demand in the EU Marketplace, Part 3: Retail Strategy, Innovation & Sustainability

Presented by Ananda Roy, Senior Vice President & Industry Advisor, Circana

17:00-17:10

Panel Discussion: Retail Strategy, Innovation & Sustainability

Panelists:
Victoria Radford, Senior Category Manager, HelloFresh
Stéphane Jackiw, Deputy General Manager, UNIMA Distribution
Volker Loock, Head of Procurement, COSTA Meeresspezialitäten
Lars Sievers, Country Manager DACH, Cooke Europe

Moderated by Barbara Janker, Commercial Director Europe & APAC, Aquaculture Stewardship Council

17:10-17:25

Panel Discussion: Reimagining Opportunities for Shrimp in Diversity

Panelists:
Victoria Radford, Senior Category Manager, HelloFresh
Stéphane Jackiw, Deputy General Manager, UNIMA Distribution
Volker Loock, Head of Procurement, COSTA Meeresspezialitäten
Lars Sievers, Country Manager DACH, Cooke Europe

Moderated by Barbara Janker, Commercial Director Europe & APAC, Aquaculture Stewardship Council

17:25-17:30

Closing Remarks

Delivered by:
Katherine Bryar, Director of Strategic Partnerships, Aqua Spark
Barbara Janker, Commercial Director Europe & APAC, Aquaculture Stewardship Council

Speakers /